FreshCatch — B2B Seafood Coordination Platform
A high-performance B2B platform created for Cebu’s fragmented multi-million-peso seafood trade. Built to replace opaque bagsakan middlemen with a transparent, demand-first wholesale coordination network.
01. The Problem
Small-scale fishermen suffer from extreme price opacity and perishable supply pressure, forcing them to sell to predatory middlemen. Meanwhile, commercial buyers (hotels, restaurants) face inconsistent delivery volumes and volatile pricing.
02. Architecture & Solution
Engineered the Bayanihan Aggregation Engine to bundle fragmented artisanal catch into predictable wholesale orders before boats depart. Designed a defensible 5% buyer-side coordination fee structure with post-landing weight variance tolerance, backed by 10,000+ lines of custom architecture validated directly with dock-side market managers.
Key Architectural Highlights
- ▹Demand-First coordination engine locking buyer commitments prior to boat departure
- ▹Bayanihan Aggregation algorithm pooling decentralized small-batch supply
- ▹Post-landing weight adjustment handling natural supply fluctuations and dynamic invoicing
- ▹Validated via field user-research and live dock-side workflow interviews at Pasil Market
03. Impact
Awarded 3rd Place Overall (~85.6 pts) and "Best in Design" at HackUSC 2026. Highly commended by industry judges for operational feasibility and real-world commercial viability.
Elgen Mar Arinasa © 2026
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